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Jewelry Marketing and Branding

4 gemstone rings

In this course students learn the difference between marketing  and branding.  The importance of brand marketing.  Creating  tiered marketing goals, effective campaign themes,  the concept of emotional marketing,  re-marketing marketing,  inbound marketing and the factors of  outbound marketing.  Personalized marketing and what target customer its most effective with.  Learn how to set your brand purpose.  What is your brand’s position, differentiation, and its trust and integrity in your industry.


In this class you will learn:  





Classes are held Thursdays – (8) sessions
January 11, 2018 –  March 1, 2018    6.00 pm – 8.30 pm

Price for this workshop $575.00 
No refunds after classes begin.


About the Instructor:  Vashti de Verteuil is the owner of Gallery Vercon located on E9th Street in the East Village.  She is a teaching Professor at Parsons The New School for Design and studied at the Fashion Institute of Technology in New York City. Ms de Verteuil became a successful freelance designer of scarves, belts and jewelry for Yves St. Laurent and other Parisian couture houses.