Jewelry Merchandising

Jewelry Merchandising


In this workshop you will learn the purpose of merchandising and its visuals, and why it is so important in maximizes the aesthetics of your product to increase sales. How it can create awareness and increase brand loyalty. You will learn how to draw attention to your product’s best features and benefits. How to use creative displays and placement so customers are forced to stop and look at your product. Learn how to give excellent customer service and expose customers to the maximum amount of merchandise.

Takeaways


Learn The Visual Elements:
  • Color
  • Texture
  • Décor
  • Communication
  • Atmosphere
You will be guided on a field trip to observe skillful an artistic displays at successful business in the city.

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Vashti de Verteuil


About the Instructor


Vashti de Verteuil is the owner of Gallery Vercon located on E9th Street in the East Village. She is a teaching Professor at Parsons The New School for Design and studied at the Fashion Institute of Technology in New York City. Ms de Verteuil became a successful freelance designer of scarves, belts and jewelry for Yves St. Laurent and other Parisian couture houses.

Take CAD Classes

Understanding Jewelry CAD
Sculpting with ZBrush
One on One Class with Jenine

Industry Tours

Come join us on one of our industry tours as we visit and get insigths from diamond cutters to amazing jewelry designers. Experience what really happens behind the scenes. Check out our future tours.

Workshops

Enjoy our hands-on workshops ranging from technical design and Photoshop to manufacturing and branding. Workshops are available beginner to advanced. Check out our upcoming workshops.

NYJDI Courses

With a globally-recognized professional studies program, the New York Jewelry Design Institute (NYJDI) gives emerging designers the opportunity to successfully introduce their collections to the world. For the curious, it is a playground to explore the beauty of jewelry.
 

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