Jewelry Marketing and Branding

In this course students learn the difference between marketing and branding. The importance of brand marketing. Creating tiered marketing goals, effective campaign themes, the concept of emotional marketing, re-marketing marketing, inbound marketing and the factors of outbound marketing. Personalized marketing and what target customer its most effective with. Learn how to set your brand purpose. What is your brand’s position, differentiation, and its trust and integrity in your industry.

Takeaways


  • The difference between marketing and branding.
  • The importance of brand marketing and why it is necessary.
  • Creating tiered marketing goals and effective campaign themes.
  • What it means to Re-marketing marketing.
  • Inbound marketing and the factors of outbound marketing.
  • Setting your brand purpose.
  • What is your brand’s position, differentiation, trust & integrity in your industry.
  • Promote your jewelry collection.
  • Develop an understanding of the consumer’s frame of mind.
  • Gain experience in creating displays, portfolio and showcases.

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What Our Students Say About NYJDI




Steven shares his story about how taking CAD courses at NYJDI helped his career.



NYJDI students tell their story on why they chose to take classes and how it help them flourish as jewelry designers.


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Vashti de Verteuil


About the Instructor


Vashti de Verteuil is the owner of Gallery Vercon located on E9th Street in the East Village. She is a teaching Professor at Parsons The New School for Design and studied at the Fashion Institute of Technology in New York City. Ms de Verteuil became a successful freelance designer of scarves, belts and jewelry for Yves St. Laurent and other Parisian couture houses.

Take CAD Classes

Understanding Jewelry CAD
Sculpting with ZBrush
One on One Class with Jenine

Industry Tours

Come join us on one of our industry tours as we visit and get insigths from diamond cutters to amazing jewelry designers. Experience what really happens behind the scenes. Check out our future tours.

Workshops

Enjoy our hands-on workshops ranging from technical design and Photoshop to manufacturing and branding. Workshops are available beginner to advanced. Check out our upcoming workshops.

NYJDI Courses

With a globally-recognized professional studies program, the New York Jewelry Design Institute (NYJDI) gives emerging designers the opportunity to successfully introduce their collections to the world. For the curious, it is a playground to explore the beauty of jewelry.
 

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