The Right to SELL (5) Sessions

If you want to increase your jewelry sales and learn proven strategies that work, this class is for you. In this course we will discuss sales growth & marketing strategies. We will understand what it takes to attract new customers, how brands acquire and sustain value in the marketplace. We will explore how your brand equity is your business most valuable assets and one of the most important aspects of sales & marketing today. Examine your reputation and what perceived value means to your customers. It’s the difference between success and failure. Increase your jewelry sales and add to your bottom line.


Class activities will include open discussions, current events, films, guest speakers, class projects, presentations and scenarios.


  • Understand the connection to Sales & Marketing.
  • How to build a strong relationship with customer.
  • Capture, maintain & grow your brand.
  • Plan for success & sustainability.
  • Find the right sales formula that works for you.
  • Increase your profits

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What the NYJDI Students say about our school

Steven shares his story about how taking CAD courses at NYJDI helped his career.

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Jenine Lepera Izzi

About the Instructor

Jenine Lepera Izzi studied art and design in New York City and Florence, Italy for many years. She has developed her own techniques in rendering jewelry designs. Her unique style of design is a culmination of training as an interior designer as well as a bench jeweler. Her work synthesizes her lifelong interest in design, a fascination with color and attention to detail that she brings into the classroom.

Take CAD Classes

Understanding Jewelry CAD
Sculpting with ZBrush
One on One Class with Jenine

Industry Tours

Come join us on one of our industry tours as we visit and get insigths from diamond cutters to amazing jewelry designers. Experience what really happens behind the scenes. Check out our future tours.


Enjoy our hands-on workshops ranging from technical design and Photoshop to manufacturing and branding. Workshops are available beginner to advanced. Check out our upcoming workshops.

NYJDI Courses

With a globally-recognized professional studies program, the New York Jewelry Design Institute (NYJDI) gives emerging designers the opportunity to successfully introduce their collections to the world. For the curious, it is a playground to explore the beauty of jewelry.

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