This workshop provides a comprehensive understanding of the key differences between jewelry marketing and branding. You’ll learn the importance of establishing a strong brand identity and how to develop your brand’s DNA while gaining insights into consumer behavior. Participants will create essential marketing materials, including a lookbook, line sheet, and portfolio, along with setting social media marketing goals and budgets for effective campaigns. Additionally, the workshop covers strategies for leveraging social media to connect with influencers, fashion editors, celebrity stylists, and A-list celebrities. You’ll master how to identify key industry figures, craft personalized outreach, and build partnerships to promote your jewelry brand. By the end of the workshop, you’ll have the tools and knowledge to elevate your brand, expand its visibility, and drive business growth through targeted marketing efforts.

• Difference between marketing and branding
• Develop your brand’s DNA.
•  Understand your consumer’s mindset.
•  Create marketing material from look books, line sheets, portfolio etc.
•  Build marketing goals and effective campaign.
•  Learn how to use social media marketing to attract brand awareness
•  Manage your marketing budget for promotions/sponsorships

• Business of Jewelry Design
• The Right to Sell
• Practical Guide to Gemstones
• Building Your Collection