In this course students learn the difference between marketing and branding. The importance of brand marketing. Creating tiered marketing goals, effective campaign themes, the concept of emotional marketing, re-marketing marketing, inbound marketing and the factors of outbound marketing. Personalized marketing and what target customer its most effective with. Learn how to set your brand purpose. What is your brand’s position, differentiation, and its trust and integrity in your industry.

• The difference between marketing and branding.
• The importance of brand marketing and why it is necessary.
• Creating tiered marketing goals and effective campaign themes.
• What it means to Re-marketing.
• Inbound marketing and the factors of outbound marketing.
• Setting your brand purpose.
• What is your brand’s position, differentiation, trust & integrity in your industry.
• Promote your jewelry collection.
• Develop an understanding of the consumer’s frame of mind.
• Gain experience in creating displays, portfolio and showcases.

• Business of Jewelry Design
• Master the Sales Process
• Practical Guide to Gemstones
• Building Your Collection