Jewelry Merchandising
Jewelry Merchandising
In this workshop you will learn the purpose of merchandising and its visuals, and why it is so important in maximizes the aesthetics of your product to increase sales. How it can create awareness and increase brand loyalty. You will learn how to draw attention to your product’s best features and benefits. How to use creative displays and placement so customers are forced to stop and look at your product. Learn how to give excellent customer service and expose customers to the maximum amount of merchandise.
Takeaways
Learn The Visual Elements:
- Color
- Texture
- Décor
- Communication
- Atmosphere
You will be guided on a field trip to observe skillful an artistic displays at successful business in the city.
Recommended Workshop
- Photo Editing & Retouching Jewelry Photography
- Sketching & Watercolor Effects with Photoshop
- Unearthing Color for Jewelry Designers
- Wine & Watches Workshop
- Technical Drawings with Illustrator
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Vashti de Verteuil
About the Instructor
Vashti de Verteuil studied apparel design and merchandising at the Fashion Institute of Design in NYC. She went on to open her wholesale accessories company, became a successful freelance designer of belts, scarves, and jewelry for Yves St Laurent and other Parisian couture houses. She exhibited and sold her collections at Accessories Trade Shows for over 17 years, with showroom reps in four states and Hong Kong. Her jewelry, belts, and accessories sold to department stores, specialty stores, and boutiques across the USA, Japan, Hong Kong, and the Caribbean. She founded and co-owned the retail store Gallery Vercon in the East Village until 2016. She is a teaching professor at Parsons The New School for Design. She designs jewelry collections, exhibits at select jewelry shows, and designs couture bridal accessories for a major bridal house.