Business of Jewelry Design (8) Session

Do you have what it takes to start your own jewelry business? Do you know how to register your business name and set up the proper tax structure for your business? In this course, we explore how to: set up your business legally and register your business name; develop a business plan to launch and grow your jewelry business; and how to apply different marketing techniques that help create awareness and sales.


  • What it really takes to start your own business.
  • The legal and financial requirements of jewelry designers.
  • How to defining your target market.
  • To price your products for maximum profits.
  • To prepare your products for the marketplace.
  • How to find the right market for your products.

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What Our Students & Instructors Say About NYJDI

NYJDI students tell their story on why they chose to take classes and how it help them flourish as jewelry designers.

NYJDI Instructor, Vashti de Verteuil tells her story on why she chose to teach classes at the New York Jewelry Design Institute and how she helps students flourish as jewelry designers.

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Vashti de Verteuil

About the Instructor

Vashti de Verteuil studied apparel design and merchandising at the Fashion Institute of Design in NYC. She went on to open her wholesale accessories company, became a successful freelance designer of belts, scarves, and jewelry for Yves St Laurent and other Parisian couture houses. She exhibited and sold her collections at Accessories Trade Shows for over 17 years, with showroom reps in four states and Hong Kong. Her jewelry, belts, and accessories sold to department stores, specialty stores, and boutiques across the USA, Japan, Hong Kong, and the Caribbean. She founded and co-owned the retail store Gallery Vercon in the East Village until 2016. She is a teaching professor at Parsons The New School for Design. She designs jewelry collections, exhibits at select jewelry shows, and designs couture bridal accessories for a major bridal house.

Take CAD Classes

Understanding Jewelry CAD
Sculpting with ZBrush
One on One Class with Jenine

Industry Tours

Come join us on one of our industry tours as we visit and get insigths from diamond cutters to amazing jewelry designers. Experience what really happens behind the scenes. Check out our future tours.


Enjoy our hands-on workshops ranging from technical design and Photoshop to manufacturing and branding. Workshops are available beginner to advanced. Check out our upcoming workshops.

NYJDI Courses

With a globally-recognized professional studies program, the New York Jewelry Design Institute (NYJDI) gives emerging designers the opportunity to successfully introduce their collections to the world. For the curious, it is a playground to explore the beauty of jewelry.

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